I honestly don't think we should be catering to people that don't understand that Early Access is exactly that, Early Access.
I believe that EA will be a critical time for the games development. SV needs people playing the game so that the devs can collect data and receive feedback from the playerbase. Adding persistence will considerably increase the the player base and allow the devs to acquire data on a broader scale from various in game systems. Allowing them to better create, tweak, and polish game systems and features. People need to realize that in EA you are playing more for the future of the game than you are for your own enjoyment in the moment.
When it comes to bringing new people to the game, most people looking for a game like this just want to see the possibility of a fully fleshed out world with loads of choices, consequences, and freedom. People with interest in a game like Mo2 just need to be exposed to the idea of it, and when they see that idea actually being made, im sure they would be paitent and understanding enough to realize that the game is only just entering EA. Remember people, Tindrem wasn't built in a day.
We all also need to realize that this game is not directly competing with games like WoW and BDO, You most likely wont attract people who play MMO's like that, since they dont like the idea of a hardcore mmo in the firstplace. So trying to cater to a audience like that will only take away from the game, and imo the devs and the playerbase shouldn't even waste their time thinking about how they could lure those players to mo2. SV should just be focused on making mo2 the best game they can possibly make, while remaining loyal to the foundational idea of what mortal should be, and the playerbase should look to assist with feedback and criticism when necessary. I'm very optimistic that the finished product will speak for itself when they finally do release it out of EA, and even then mo2 will remain a evolving game, with new content constantly being developed. Trust in the process people.