They need to make the high donation Packets for 2500 Dollars more itneresting.
A rich player who buys such a package doesn't give a shit about a lifetime subscription.
He want to get a beautiful Map and the newest Conan Sword, so
that he is secretly looking forward to the day when a burglar tries to break into his house, in order to be able to test the new Conan sword.
Rather add Pay to bring Content. Pay 2500 Dollars to design your own Boss Monster, with unique attacks or so. Design your own Bord or Cube Game, Design your own Weapon, or music Instrument and stuff like this.